Markus Lupfer’s contribution to fashion week this season
came not in a traditional catwalk style like some of the more conventional
fashion houses decided upon, but in the form of an interactive presentation.
Set on a stage made to look like a greasy spoon café in the 70s, complete with
signs displaying the price of a cup of tea, plastic chairs and tables set with
menus, models walked around and stopped to chat whilst the audience munched on
chip-shop chips and sipped G&Ts.
It wasn’t just the set that was 1970s themed. Girls wore two
piece skirt suits and mod-style pinafore dresses reminiscent of the era, paired
with tartans, florals in dusky pinks and navy blues and two-tone turtle necks.
The overall colour palette was quite dark, enlarged polka dot prints were used
in black and grey, much suited to the winter months the collection is aimed at.
Designs were also fairly simple - fabrics were classic wools and cottons,
patterns were minimalistic, and plain black pumps or kitten heels were used
along with centre parted straight hair to complete the look.
The
slogan jumpers that made Lupfer a household name are not completely absent
though, this season exclaiming ‘Golly Gosh’ along with other well-known British
sayings. Lupfer has obviously decided to stick with inspiration close to where
he studied in London, revealing "I
wanted to do something quintessentially British”.
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