Amidst the glamour and hype of Mercedes- Benz’ New York Fashion Week, this week saw UK pop’s veritable cheeky chappie Robbie Williams launch his own fashion line. Named ‘Farrell’ after the singer’s grandfather, the logo features a Staffordshire knot, harking back to his Stoke-on-Trent roots. The brand bears the motto ‘wear it in, wear it out’ and is directed at men between the ages of 20-50 aiming for ‘the fusion between casual and formal’.
The premise of the collection is down to Marcus Love and Oliver Woods, who have previously worked with Take That, and are Robbie’s personal stylist and hairstylist. Although Williams was not involved directly with the design process, each garment was approved by the star before being put into production. Rather than featuring direct replicas of clothes that the star has in his own wardrobe, the range has been left adaptable so that it can incorporate new styles as they emerge in the future.
Available to buy are a quilted coat, chinos, and a dinner jacket, as well as more casual pieces such as lounge pants, sweaters and polo shirts. My personal favourites are the cable knit jumper, £125, and the Ben Sherman inspired dogtooth check shirt, £85. For those who want to embody the man himself, there are also two flat caps on sale for £50 each.
Currently exclusive to House of Fraser stores and www.very.co.uk (the site made famous by Holly Willoughby and Fearne Cotton) it has been classed as a mid-price line, with items ranging from £35 to £350. Thus far, it has been well received by the majority of men’s high-street fashion houses and it has been suggested that the brand will reap household success due to the celebrity’s likeability. Alex Bilmes, editor of Esquire magazine says being from the same era of ‘pop music, football and clobber’ as Robbie, he ‘would totally wear it’.
A launch was held last week on September 15th in House of Fraser’s flagship store on Oxford Street, London. Looking dapper in a long black jacket and accompanied by wife Ayda Field, Robbie signed autographs and posed for pictures with the first 200 people to purchase a product.
Other famous faces to storm the fashion world include Pixie Lott for Lipsy, Emma Watson for People Tree and Liam Gallagher, whose brand Pretty Green is now sold in over 80 countries. Following the success of wife Victoria, David Beckham is also set to launch a menswear range in partnership with H&M in February 2012.
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