Florence Welch is once again storming the music world with newly released second album ‘Ceremonials’ which went straight to number one last week after its debut on October 31st. But it appears it is not just her unique vocal ability that is getting the 25 year old attention. Her quirky style has always been a topic of discussion, but due to her recent success, leading designers are clamouring for her approval now more than ever.
Crowned the new face of Gucci in June, the entire wardrobe for her US tour this summer was created by Frida Giannini, the fashion house’s creative director. The designer said of Florence, ‘She has a powerful personality and an entrancing quality to her performances. She also has that confident and self-assured look that goes hand in hand with the Gucci woman.’
In her latest video she is seen wearing Valentino Haute Couture, and Karl Lagerfeld shot the star for Vogue Japan’s October issue; recreating the androgynous look in a red silk blazer and pinstriped trousers. It was the start of an ongoing collaboration between the pair, as she also performed on stage for the creative director, at the unveiling of his latest work for Chanel at Paris Fashion Week. This was in homage to the fact that Lagerfeld named Welch as his muse for the Spring/ Summer collection. For the catwalk show, which was under-the-sea themed, the singer performed inside a giant pearl encrusted shell wearing a white Chanel dress personally designed for her.
The demure gown makes a reappearance, amongst other designs, on the third project that the singer has done with Mr Lagerfeld – a special edition copy of her single ‘Shake It Out’. Released on the same day as the album, there have only been 500 copies pressed, which are hand numbered, and available for £50 each. The 180 gram vinyl record is white, contained in a silver inner bag, and the cover features unique photographic images of Florence shot by Karl, screen printed on clean white card, with silver foil writing. The shoot took place in Paris and is said to be inspired by the work of Polish painter Tamara de Lempicka, as Florence is a personal fan, having been influenced by her Art-Deco style previously.
The Vinyl Factory are responsible for the production of the record, which is set to be the beginning of a series taken from the new album. It is the first hard copy of the single to be created, as previously it has been available for download only, and also features a remix by up-and-coming Canadian R&B artist The Weeknd.
With so many fashionable names, and now another number one album, under her belt, it seems Florence Welch can do no wrong.
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